How Long Should You Spend Each Day Promoting Your Content?

How Long Should You Spend Each Day Promoting Your Content?

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Believe me, I’ve been guilty of spending hours upon hours on Twitter and Facebook connecting with people. I have actually spent entire work days just scheduling posts on Hootsuite. But are these effective strategies? In my experience, that is not the case. So, recently I asked myself, how long should I spend each day promoting my own content, then connecting with others?

How Much Time Should You Spend Sharing and Promoting Content?

I’ve come down to spending about an hour to ninety minutes a day sharing and scheduling my own content. This includes rewriting and editing old posts that can still be relevant, as well. While sharing your most popular posts on a regular basis is a good idea, you also want to revitalize any piece of content that you have that you can do so with. Setting aside at least an hour to an hour and a half a day for this is more than enough, as I’ve been finding.

It’s also a great time in which to schedule posts. Some people like to use a popular social media program such as Buffer or Hootsuite to auto-schedule posts. This is fine. But I prefer to schedule my own. You can also use this opportunity to share others content, as well, but I think that at least 60-90 minutes a day can be devoted to working on your own existing content assets.

How Much Time Should You Spend Connecting With Others & Sharing Their Content?

Just like with sharing your own content, you should spend about 60-90 minutes a day connecting on social media and re-sharing other people’s relevant content. Now, you’re probably familiar with concepts such as the 80-20 rule, which means that 80% of what you share on social media should be others’ content, and only 20% your own. In my own experience, I don’t really know that there’s an exact ratio to follow. However, if you curate content effectively enough, you can share other people’s content a lot more quickly than your own.

Features such as Twitter lists and hashtag streams in something like Hootsuite go a long way towards focusing on what relevant content you should be sharing. You want to have go-to sources for curated content, and there are plenty of tools out there to help you do it. Once you’ve set your curation tools up, you can pretty much blow through what you want to share from others in 10-20 minutes a day. 

Then, the rest of the time, feel free to go on your favorite social networks and connect with people. How you should go about this time is really all up to what works for you. Also, be sure to only focus on the networks that actually give you interactions and actual traffic back to your content. While having a profile on as many social networks as you can seems like a brilliant idea, you need to ensure that you’re actually getting value from each of them.

For example. Google Plus is a huge traffic stream for some people. For others, it’s Facebook. For others, like myself, it’s Twitter. Heck, even WordPress.com is a social network in itself! Basically, wherever you can follow others, reshare their content, and comment on their content or updates, that actually gets you a fair amount of response, spend your time there.

For the networks that don’t do much for you? Just let them go. Don’t waste time that you can spend doing other things. You could be writing or otherwise creating fresh content. Or, you could be actually getting out into the world and having fun.

Honestly, two to three hours a day promoting both yourself and others is really enough. By focusing your time, you’ll find that you’ll get better at managing your time. You’ll see more clearly what works and what doesn’t. You can go about it incredibly organized or just feel things out and do whatever seems to be working. As long as your networks grow and your engagements increase with time, you’re doing something right.

So don’t spend 8-10 hours a day on social media anymore, at least, not when it comes to work. You’ll be able to focus a lot more and you’ll be a lot happier.

What if I have too much to share or have too much to respond to in that time? 

Obviously, these are just guidelines that I find work for myself. Depending on your situation, you may need twice as much time each day, especially if content marketing is your primary task. But, you may also find that half of that time is the right fit for you. If you’re getting the results you need in less time, or need more time to get the results you need, that’s OK. 

And, when all else fails, always spend more time on responding and interacting with others that interact with you if you need it. After all, isn’t that the point of social media – to be social? Just don’t let it become the time-suck it too often becomes.

What do you find works for you when it comes to promoting your own content and connecting with others? We’d love to hear about your own experiences.

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