Why Brainstorm? Generating Ideas is Vital to Becoming a Thought Leader

Why Brainstorm? Generating Ideas is Vital to Becoming a Thought Leader

why brainstorm content revival

Individual brainstorming and other idea generating tactics are vital to becoming a successful Thought Leader in any field or area of expertise.

Getting your ideas out into the world is vital in becoming a successful thought leader. Why is that? First of all, to become a thought leader, you have to share your thoughts. 

You might think that you have nothing to say. But, being a unique individual, you most certainly do have something to share. Individual brainstorming is a good way to get out what you have to say before you even know you had to say it!

Perhaps what you have to say isn’t one hundred percent unique, but, that’s OK! Someone out there may be thinking the same thing as you, but it’s not out in writing where anyone can see it. 

When you write something people can connect with, that’s a very good thing. The more connections you can make through your writing, the better. This is the beginning of becoming a thought leader, by just getting out there and sharing your thoughts, ideas, and opinions on various things.

Brainstorming is About Flow, Not Focus

Of course, the great thing about brainstorming is that you don’t have to focus. A brainstorming session can be as simple as sitting down to ramble on in a stream of consciousness session every morning. Letting the thoughts flow in brainstorming is key. So, why would you want to do that? 

It’s actually a great idea to sit down and write (or type) three or so pages worth of whatever comes to mind. It doesn’t have to be related to anything. Just share your thoughts. You don’t ever have to let anyone else read it.

Brainstorming Sessions Get the Ideas Out of Your Head

So, why would these stream of consciousness brainstorming sessions help you to become a thought leader? During these brainstorming sessions, you’ll likely stumble across thoughts you can expand on. From these bits, you can create plenty of content.

Whatever you do, don’t worry about focusing. In fact, don’t focus at all on things like spelling, grammar, or even common sense. The freer you allow your mind to be, the more you’re going to create.

Morning brainstorming sessions not for you? They can be in the evening, too, which can be a useful way to decompress before going to bed. Honestly, these sessions can be whenever you have free time; but, consistency helps you brainstorm more often.

What Are Some Alternatives to Brainstorming for Ideas?

Some people don’t brainstorm at all. Instead, when they come across something interesting during the day or have an interesting thought, they’ll jot it down in a notebook. Alternatively, they may send themselves an email, save it as a memo in their phone, or something like that.

These various note taking methods work, certainly. The point is to get ideas to work from when creating content. While I personally recommend individual brainstorming, there are multiple ways to come up with content topics. The more ideas you have, the more you have to work from.

When I say content, I don’t necessarily mean a full blown article or blog post. Content can be a simple social media status, such as a question to ask your peers, family, and/or friends. It really can be anything that you share with people. 

Don’t Overthink When You Brainstorm

The idea of brainstorming sessions or jotting things down is to let your thoughts flow freely. There should be no self-editing and it never has to be public. The trouble is, many people try to focus too much when they go to create content. That often leads to burning out after only hammering out a few things. I’ve seen people write a few brilliant blog posts, then never write anything ever again. I really hate when that happens, because I know people have a lot more in them than that.

I used to brainstorm a lot. In fact, that’s usually where my articles and essays came from in the past. A lot of them were just revised versions of brainstorms. Of course, I cut out plenty of unrelated nonsense. But, nonsense is okay to write in order to lead your brain to making the connections it needs to come up with something good. 

Sure, most of your thoughts released in brainstorming are going to be junk. But, the more thoughts that you can put down on paper, the more material you have to work from in the future.

Should I Ever Focus My Brainstorming?

Of course, there are ways to focus your brainstorming sessions if you feel the need. You can have brainstorming sessions focused on a particular problem that you’re trying to solve and try to identify solutions. But, sometimes, you just need to sit down and get down what’s on your mind. I find these to be the most productive brainstorming sessions for me. While they aren’t always fruitful, they at least allow me to brain-dump and get a new perspective on my thought process.

Perhaps, reading through and editing the results of these sessions could be overwhelming for you. But, if nothing useful is popping out to you, that’s fine. Sometimes, it’s just good to exercise your creative skills. Remember that your brain needs exercise the way that any other part of your body does. So, the exercise alone is worth the activity, even if only every so often a useful tidbit comes out of it.

Brainstorming and Thought Leadership

Really, all it takes to create great content that helps you become a thought leader can be a single word or idea. It’s how you take that idea and mold it into something that adds value to people’s lives. 

It doesn’t matter how you get your ideas. Brainstorming is only one method. Taking photographs of things that pique your interest, jotting notes, or whatever else sparks your creativity works, too. Whatever works in getting your ideas out there is what you should stick with on a regular basis when creating your content.

~ Phoenix <3

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